Strategic and Creative Consultants

Brand Consulting & Marketing Strategy

Valentin Villamil – CEO

Established in 2006, VSP “Very Special People” is a Colombian strategic and creative consultants with global capabilities based in Bogota. VSP has worked for brands such as Lego, Audi, Red Bull, Intel, among others in diverse media such as Digital, T.V., Print, OOH and brand experience. The agency has successful case studies and awards in all of these areas.


VSP is also founder and partner of Festival ALPELUCHE, one of Latin-American first and biggest kid’s festivals, and CLIC, “Latin-American innovation and creativity congress” both on their third edition.

We are not an agency, we are strategic and creative consultants. We organize your strategy and creative concept and then we let you go with your team or we help your brand find the agency that fits best your needs, then you call us back when you need us again.


We solve your integral communications strategy by developing an overarching concept for your brand. This concept might then be further developed as a campaign by your agency or design team, but we’re always available to advice you on what’s best.

When should you contact VSP?

  1. When you want to start a brand but you are not sure about the name, the strategy, the image and its overall concept.
  2. When you have a social media or an in-house agency, but you don’t have a strategy in ATL, BTL or Digital Media.
  3. When you need an overarching brand concept.
  4. When you need an outsider to give you a fresh look on your strategy and advice on a new, fresh campaign.
  5. When your agency sucks and you are looking for a new one, we are not it, but we can guide you into finding what fits you best.
  6. Whenever you are in trouble with your brand.


Business Case

Luis Carlos Chacón leads the BusinessCase team, a global firm that works with multinational FMCG’s identifying emerging and future business opportunities.

He has been columnist for Forbes for several years, and is currently pursuing a graduate degree in Global Business at the University of Oxford (where he previously graduated in Strategy and Innovation).

He has worked for more than fifteen years for the operations such as Coca-Cola, Colgate, Diageo, Kellogg’s, among many others. Behavioral economics enthusiast (understanding needs and contexts) and a believer in connecting the distant (linking the apparently disconnected but inseparable) under the understanding of the influence of sociocultural changes in industries and consumption.

Luis Carlos Chacón leads the BusinessCase team
Luis Carlos Chacón leads the BusinessCase team


Somos un equipo estratégico multidisciplinario que busca optimizar los procesos de negocio de sus clientes partiendo de la definición de las marcas como regentes de comportamiento en los negocios y del entendimiento de las audiencias y de la posibilidad de oferta.


Trabajamos en el desarrollo de:


  • Construcción de contenidos de marca.
  • Estrategias de segmentación de audiencias.
  • Conceptualización de productos de acuerdo a las capacidades de la oferta.
  • Diseño del plan de comunicaciones y relacionamiento con audiencias.
Wanderlust Business Partners
Wanderlust Business Partners