And from Romeo and Juliet’s land here it comes… No, not really, the company that produces VERONA is from Pasto, Colombia. Although what we can say about them is, they put all of their love and care into making high quality products. This is why VSP* transformed this kind feeling into a concept that made that tangible for their customers. The concept was “Si sabes de amor, sabes de pasta”, which means “If you know about love, yo know about pasta” and then turned into TV commercials, radio spots, billboards and digital strategy.