RADIONICA (INDIE RADIO STATION)

One the coolest things about Radionica is the fact that they don’t play Arjona (a very cheesy artist) and another one is the concept they had «I tried Radionica today and…» that invited people to listen to Radionica for the first time and shared their magical and great experience that occurred after doing so. In orden to motivate the imagination and creativity of their new listeners we developed several Ad and TV commercial references.